Credit Sesame
Building Trust & Reputation for Leading FinTech Brand
The Project
Your personal financial wellness coach
When all other financial brands were posting text-heavy graphics or stock photos, we created eye-catching brand photos and stop motions to set Credit Sesame apart. We led with a value-added content strategy to establish the brand as a trusted voice in the financial wellness space.
- No official strategy and posting inconsistent content on every available platform
- Establish Credit Sesame in a space in which their competitor is a recognizable name (with a lot more funding!)
- Build trust in an app that collects sensitive financial information
- Drive socially-sourced signups and app downloads
- Help consumers understand how to improve credit, consolidate debt, borrow money at low cost and improve financial wellness by logging into Credit Sesame regularly
- Create a consistent, cohesive social presence that stakeholders, investors, and employees could be proud of
Starting from scratch, we created a social strategy & roadmap that would guide short and long-term campaigns. We scrubbed their existing social and segmented channels to optimize messaging. Instead of trying to meet everyone on every platform, we identified where their ideal members were most active and met them there.
The Partnership
When Credit Sesame first approached us, they had one ask: Help us design a clear, effective social media strategy that will set us apart from our main competitor. Then, stay on for a month to help us execute.
Spoiler: we stayed on for two years.
Throughout our extended partnership, we drove significant social growth for the brand, converted new members at a cost lower than their internal benchmark, established partnerships with Key Opinion Leaders, and attended industry events with their team to amplify Credit Sesame’s message.
Results worth celebrating:
- Blended platform engagement eclipsed the primary competitor by 8,240%
- Earned the #1 Share of Voice at both FinCon & LendIt conferences with 8.2M combined brand impressions across the two events
- When targeting potential investors through paid efforts, we achieved a LinkedIn Click-Through-Rate of 47%
(vs. the 5% industry average benchmark) - Won a “Best in Social Media” Shorty Award for our Sesame Squad series
"Spark Social transformed our social media presence from infancy to a highly engaged community and a trusted resource for our members. They successfully segmented platform messaging to reach our varying audiences - consumers, investors, and PR - and used analytics to continually update strategy and content direction.
With their help, we quickly grew audiences across all priority platforms and fostered an engagement rate that rivaled our primary competitor. They are always on the pulse of this ever-evolving industry and continually educated my team, empowering us to make smarter decisions together."
Stacy Wakefield, Vice President of Marketing
Credit Sesame
Credit Sesame
