We’ve all heard of the term Google SEO, and optimizing for search on Instagram isn’t much different. Instagram SEO, is the process of optimizing your account and content to increase its visibility and reach in the platform's search results. Just like with traditional SEO, the goal of Instagram SEO is to make it easy for users to find your account and content when they search for keywords related to your brand or industry.
One of the most important things to consider when it comes to Instagram SEO is your account's username and profile. Your username should be easy to remember and reflect your brand's name or identity. Your profile should be complete and include a clear, concise bio that includes relevant keywords, states your unique value proposition (UVP) and a link to your website.
For more tips on how to optimize your IG profile, check out this blog post.
We’ve said it before and we’ll say it again - hashtags are not “dead”, especially when it comes to SEO! Hashtags continue to be a great way to increase the visibility of your content and make it easy for users to find and engage with your brand. When choosing hashtags, make sure they are relevant to your brand and industry and are not overused. Choose a mix of low-medium-high competitive hashtags and evaluate where you're appearing in top posts.
Instagram SEO also involves creating high-quality and engaging content that aligns with the interests of your target audience. This means understanding the type of content that resonates with your audience and creating content that is visually appealing, informative, and shareable. Use your analytics to determine what type of content performs best and adjust accordingly. If your audience prefers an educational carousel over an inspirational Reel, focus your efforts on what’s working!
Working with another brand or influencer is a great way to increase your instagram SEO. Collaborations can help you build relationships with key people who are also looking to expand their Instagram reach. Plus, it can help to give your brand an extra boost of credibility when partnering with someone who has an established online presence. Not only will this expand your reach, but it can instill trust in potential customers by showing that other credible people support your brand!
This post wouldn’t be complete without mentioning trending audio and reels. Love it or hate it, hopping on a trend quickly is still one of the best ways to give your Instagram content a boost in SEO. You can easily figure out what’s trending by scrolling through the reels explore tab. Popular audio helps create content that has a high reach and engages with both new and existing followers, by increasing your chances of showing up on the Explore page yourself!
For more ideas on what to film for your next reel, check out this post.
Leveraging Instagram SEO is an essential part of any social media strategy. You can increase your visibility and reach on the platform by optimizing your account and content, tracking your analytics, engaging in an IG collab, and keeping up with the latest trends (as much as you can, we know it’s a lot!)