Simply put, micro-influencers are those with “smaller” online followings, typically in the range of 1000 to 100000, and who are considered experts or specialists in a particular niche or industry. Micro influencers are known for connecting with their audience on a personal level, and offer a more cost-effective alternative to working with influencers with massive followings.
Related post: How Brands are Growing with Micro-Influencer Marketing
Before you decide who to work with, you need to know what you want to achieve with your campaign. Are you looking to increase brand awareness? Drive sales? Promote a new product? Whatever your goal may be, make sure it's specific and measurable. Determine your key performance indicators (KPIs) that you will use to track the success of your campaign. By having these goals and metrics in mind, you’ll be able to create a clear plan for your influencer partners to follow.
Another tip is to take a good look at the influencer's followers - are they the same people you are trying to target? If so, you may have found your next collab! If not, then it may not be the right fit.
Also, take some time to research their previous work and align their values with your own. Does their content resonate with your message? Don't be afraid to dig a little deeper and scroll through their past posts to get a better sense of their content style, posting frequency and quality. This is an easy way to find relevant micro-influencers to connect with.
Micro-influencers tend to have higher engagement rates. In fact, the smaller the following, the more engagement a person will have. On average, influencers with 1k to 10k followers have a 4% engagement rate, whereas influencers with 10k to 100k have a 2.4% engagement rate - stats shown here!
Working with influencers who have smaller, niche audiences will increase the chances of your campaign being seen by the right people for better impact. So, consider the influencer’s reach and how many people are not only seeing but engaging regularly with their content.
Using an influencer agency is another great way to find the perfect match for your campaign goals. They will have access to a wide range of influencers, including micro-influencers, who have already been vetted and categorized by topics, demographics, and rates. Working with an agency can save you time and effort in the search process, and also provide valuable insights to help you choose the right partners.
Did you know that we recently created our own influencer database? Get in touch to learn more.
When looking for the perfect micro-influencer, don't be afraid to ask questions and have an honest conversation about what both parties expect. Take time to get on the same page as them and find a balance that works for both parties. Remember, it's about mutually beneficial collaboration - so don't shy away from compromise if you want an impactful outcome which helps reach marketing goals.
There you have it! We hope our tips can help you choose the perfect micro-influencers for your brand. Remember, micro-influencers can be a powerful asset for your brand's marketing efforts, and even make or break a campaign. Remember to do your research, think beyond the numbers, and prioritize authenticity above all else. Happy influencer hunting!