December 4, 2023

AI for Social Media Content: Pros, Cons & What You Need to Know

Social media is the backbone of many - if not most - businesses today. It's the go-to platform for brands and marketers to reach out to their customers. With the advent of artificial intelligence (AI), business owners are left with a million questions surrounding content production, marketing, their teams, and ultimately, the future of their business. 
Like all things in the digital world, AI is quickly and constantly evolving. In this post, we’ll go over some of the benefits, challenges, and considerations to be mindful of when using AI as part of your social media strategy. 

What is AI Generated Content Creation?

AI-generatedAI generated content creation refers to the use of artificial intelligence technologies that automatically generate content without human intervention. These AI-powered tools analyze data, patterns, and trends to produce text, images, videos, and other forms of content that can be tailored to specific audiences, platforms, and objectives. 

From generating social media posts, writing blog articles, creating product descriptions, to even designing visual elements, AI-generated content creation is quickly transforming the landscape of content production. 

So where does social media content fit with AI? Let’s break down the pros and cons.

Pros of AI for Social Media Content

Time-Saving

One of the biggest benefits of AI for social media content that most marketers can agree on is that it saves time. With AI, businesses and marketers can automate the content creation process, which means that they can create, edit, and schedule content around the clock without human intervention. AI-powered content creation can significantly reduce the time and effort required to produce social media content, allowing brands to create and publish content at a faster pace.

Boosts Creativity

Stuck for content ideas? AI-generated content can help get the creative juices flowing. With the likes of TikTok and Instagram Reels, content demands are high if you’re looking to expand your social media presence. Brands need to be sharing a consistent stream of relevant content with their audiences to keep up with the ever-changing algorithms. AI tools can help expedite the process of coming up with fresh and engaging content concepts.

Cost-Effective

AI-powered content creation can potentially lower content production costs by automating certain tasks, including caption writing or video editing, reducing the need for outsourcing or hiring additional staff. AI tools can also streamline content creation workflows by automating repetitive tasks, such as scheduling posts, managing hashtags, and curating content. This can save brands time and effort, allowing them to focus on other important aspects of their social media strategy.

Cons of AI for Social Media Content

Loss of Human Touch

Without a doubt, the biggest drawback of using AI for social media content is the loss of human touch. The content produced using AI often lacks the emotional and creative aspect that only a human can provide. Although AI can personalize content to some extent, it may not be able to customize content based on your unique brand voice and messaging. 

AI-generated content may sometimes feel robotic or impersonal, lacking the authenticity and genuine connection that human-created content can establish. This can result in reduced engagement and audience trust, since users prefer content that feels more authentic and relatable.

Ethical Concerns

So, is it ethical? The use of AI for social media content raises ethical concerns around issues like bias, plagiarism, and transparency. AI algorithms may inadvertently generate content that is not aligned with brand values or audience preferences, which can lead to potential reputational risks. 

Incorrect information, misleading content, or odd language can lead to a loss of audience trust and credibility, potentially damaging a brand’s social media presence and in turn, the entire business!

Risk of Errors

AI is not perfect, and there are chances of errors and discrepancies in the content produced by AI-powered tools. Relying on AI tools for content creation can result in a lack of human oversight, leading to potential errors that probably would have been caught by human creators. 

Our advice? Always double-check the information that AI gives you to minimize the risks of errors and ensure the accuracy and quality of the content. Remember, AI should help speed things up, not offer a copy-and-paste solution. 

Other Things to Consider

Research Different Tools

Before adopting AI for social media content, it's crucial to do thorough research on the applications and tools that are available. Knowing the pros and cons of each tool will help you make an informed decision.

Related post: The 8 best AI tools for social media management in 2023

Adopt a Strategy

We love strategy…incorporating AI into your social media content is no different. The strategy should include a plan for content curation, risk management, and evaluating the effectiveness of the solution.

Consider the Return on Investment (ROI)

Brands need to consider the cost of implementing and maintaining AI tools for social media content creation and weigh it against the potential ROI. Evaluate the true value of using AI tools for social media content in the long run.

Add Human Oversight 

Relying on AI tools for content creation may result in a lack of human oversight, leading to potential errors that could have been caught by human creators. Human involvement and quality control in the content creation process are essential to minimize the risks of errors and ensure the accuracy and quality of the content.

Embracing AI for social media content can be a game-changer for businesses looking to optimize their content creation process. So, don’t shy away from using AI for some social media tasks. At the same time, it's important to remember that AI is a tool - not a substitute for human creativity and judgment. The key is to find the right balance between automation and personalization, and to keep genuine connection with your audience at the forefront of your strategy! 

Want to discuss more about the future of social media with AI? Connect with us, our team is happy to help navigate the ever-changing world of social media.

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