June 21, 2023

8 Ways to Grow Instagram Engagement in 2023

Are you looking to increase your engagement on Instagram in 2023? You’re not alone!
From creating video content to writing longer captions, there are many ways to market your brand, build a community, and keep up with the platform’s changing algorithm.
Here are eight ways to boost your Instagram engagement in 2023:

1. Start conversations with Instagram Stories stickers

Using stickers in Instagram Stories is a quick and creative way to encourage your followers to engage with your brand. It’s also a great way to gain feedback on what appeals to them, which can help you decide what type of content to create.

For example, you can use a poll sticker to ask for people’s opinions between two options or prompt your followers to communicate with you directly through the questions box. Remember to respond and share sticker interactions to your story – this can further conversations and lead to more engagement!

2. Regularly test & analyze new content types

Instagram is no longer just a photo-sharing app. So whether you’re “going live” on IGTV, using Reels, or posting to your story, there are many ways your brand can show up on Instagram.

Consider mixing up your content to keep your audience interested. Plus, the more content types you test out, the better you can gauge what drives the most engagement.  

3. Create saveable content for your feed - media and captions

In 2023, consider “saves” to be the new “likes” of Instagram – the more you get, the more help you get in the algorithm.

Quotes, repurposed tweets, and educational posts are the most likely to be saved by Instagram users. Whether it’s an inspiring quote, a catchy visual, or a how-to carousel, this type of content is great for engagement because it provides added value to your audience.

4. Share content your audience will love

Take a look at your analytics to identify what type of content your audience loves and engages with the most. These insights can help you determine what works best for them and how to implement it into your social media marketing strategy.

For example, if your carousel posts consistently get more engagement (comments, saves) than when you post a trending Reel, you’ll want to leverage this by sharing carousels most of the time.

5. Write longer captions


Another effective way to grow your Instagram engagement is to write longer captions. Great captions grab a reader’s attention and stop them from scrolling past your content.

Instagram captions can be up to 2200 characters long and contain up to 30 hashtags. When writing a long-form caption, start with a great hook, tap into storytelling, and always use a strong call-to-action. Of course, if writing isn’t your forte, you can always enlist the help of a copywriter. 

Emojis can also help to break the caption up and make it look aesthetically pleasing!

6. Pay closer attention to your hashtags

Despite all of Instagram’s new features, hashtags are still an essential tool for increasing brand reach and, in turn, engagement.

What is the best strategy for using Instagram hashtags? Use industry-specific hashtags that relate to your niche and your target audience. Creating a branded hashtag for a campaign (or brand in general) is also a great way to boost your online visibility. 

Look at other accounts within your niche to see what type of hashtags (and how many) work for them. Then, apply a similar strategy to your account and see how it affects engagement.

7. Create more video content

There’s no doubt it – video content is here to stay.

Video content has increased in popularity over the last few years. Users want content that is quick, immersive, and easy to consume. Luckily, there are many ways to implement video content into your Instagram strategy, including Reels, IGTV, video ads, and story videos.

Try experimenting with all of Instagram’s video formats – especially Reels. In doing so, you’ll pop up in more feeds and have a better chance of increased engagement.

8. Engage with similar accounts

One of the best ways to grow your Instagram engagement in 2023 is to engage yourself! 

Commenting on other brand or influencer accounts in your industry is an excellent start. 

Consistent engagement will give you exposure to new users in the comment section who will see your account and may become new followers. 

Instagram is and remains to be a social app - so get social and watch your engagement skyrocket! 

Following these tips for an Instagram engagement boost can make the most of the platform’s potential and your content planning strategy. Implement them today and watch your engagement soar!

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