Simply put, evergreen video is a piece of content that remains valuable for a long period of time. Unlike trend-based or promotional content, evergreen content is always relevant and can provide immediate value to your audience, no matter the day or time they come across it.
So, why create evergreen video content instead of hopping on trends? There are a few important reasons!
Like blogging, evergreen video content can be used to build trust, demonstrate expertise in your industry, and improve your social media SEO. By providing valuable evergreen content, you'll be able to attract new customers and increase conversions on your social media channels. This means that your video content will continue to drive engagement, bring in leads, and build your brand even after it's been posted.
Not to mention the time and money you will save by investing in sustainable content that works for months (or years) to come!
One of the best ways to establish a personal connection with your audience is to introduce yourself and tell your brand story. This video should clearly explain the who, what, and why behind the business. Consider it to be your first impression to potential customers!
Product demos are a fun and creative way to show potential customers exactly what to expect when they purchase your products. Make a video to explain to your audience how your products work and the benefits they can get from using them.
People love seeing what goes on behind the scenes of their favorite brands, so give your audience a sneak peek! Show them the people and processes that make it all happen. Going BTS is a great way to show your customers the ins and outs of your business, which can strengthen the customer/brand relationship. This type of video can even be leveraged to recruit new employees if you are looking to grow a team!
If you're looking for evergreen content to share, consider crafting helpful how-tos and other useful tidbits. Whether it's sharing tricks for pitching a tent or tips for becoming a better writer, evergreen videos offer viewers advice that will always stay relevant. Not only does providing this sort of useful content build your authority in your niche, but it also helps establish trust and loyalty with your followers.
Do you get the same questions from your customers on the regular? Create a video to answer them! This evergreen video is a no-frills, no-fuss way to educate your audience and alleviate the need to answer repetitive, but important questions your audience has about your brand.
Share real-life stories of how your customers have used your products or services to solve a problem or improve their lives. Testimonials increase trust in your brand and strengthen relationships with your audience. Plus, these videos aren’t only intended for social media - you can use them on your website, sales pages, email marketing, and more!
Sharing user-generated content is a growing trend as it helps brands create evergreen video content that is filled with energy and authentic perspectives. Engaging content like this drives engagement and shows off the human side of your business. By leveraging your community for evergreen video projects, you get to establish trust between yourself and viewers, while creating branded experiences in a fraction of the time.
When done well, evergreen videos can become lasting assets for your social media channels that will continue providing genuine value to your audience. Incorporate these ideas into your strategy to get the most mileage from your video content!
As a boutique social media and influencer agency, Spark can assist in elevating your social media presence. Whether it's content creation, strategic planning, influencer marketing, or other aspects, we are committed to delivering exceptional results for your brand. Connect with us for you free social media consultation.