January 16, 2023

6 Reasons You're Struggling to Find Success on Social Media

Are you struggling to find success on social media? If you're nodding your head right now, you are not alone! Growing a social media following is hard work, and it can be frustrating when you feel like you're not making any progress.

Fortunately, there are some things you can do to improve your social media strategy. In this blog post, we'll share six reasons why you're struggling to find success on social media and what you can do about it.

1. You don't have a strategy in place

When starting out on social media, it's easy to just go with the flow and try out the social media marketing "thing". But if you want to make the most of it, you need to have a plan and strategy in place. Otherwise, you'll end up caving to the social media overwhelm and wasting a whole lot of time while you're at it. 

Sit down and take some time to figure out what you want to achieve by marketing on social media. What are your goals? Maybe you're looking to build an online community, increase brand awareness, or use social media as a place to generate leads. 

You should also consider what your audience expects from you on social media. For example, how frequently should you be posting? What type of content do they respond to best? Once you have a better understanding of what you're working towards, you can start putting together a more focused and effective strategy.

2. You're not consistent

If you're not consistently posting on social media, you're not doing it right. Yes, quality will always trump quality, but you must post regularly to build up a following or generate interest in your brand.

If you're only showing up on social once in a while, people will struggle to see your brand as the real deal, or even worse - forget that you exist. But if you're posting regularly, people will start to take notice and see your business as legitimate.

So if you're not posting regularly on social media, it's time to up your game. Try creating a content schedule that has you posting every day, or at least a few times a week so you can start planning your posts in advance.

3. You're not posting relevant content 

Consistency is great - relevancy is even better. If you're not posting content that's relevant to your business on social media, you're missing out on a big opportunity to connect with your target audience.

Your social media followers are interested in what you have to say about your industry, your products, and your business. If you're not providing them with this type of content, you're not giving them a reason to follow you.

Think about the content you're posting on social media. Is it relevant to your business? Is it interesting and informative? If not, it's time to start posting content that resonates with your audience, adds value, and helps to solve a specific problem.

4. You're not engaging enough 

Think of social media as just that - a place to be social. In today's virtual world, social media is essential for sparking connections with your customers. If you're not actively engaging with your audience, you're missing out on a huge opportunity to grow your brand. 

Make sure your content is interesting and engaging for others. Remember, as much as your business is your own, your content should be made with the intent to engage others. So be responsive and reply to all comments and messages (don't EVER leave someone on read!). 

Engagement rates matter - so whatever social network you choose to use, treat it as the community-driven space it's intended to be! 

5. You're not utilizing video

We all know that social media has evolved past just photos. In fact, some platforms are pushing anything but photos in front of users. Love it or hate it - the video trend is one that's here to stay. 

Say you're using Instagram as your primary social media marketing platform. Leveraging video features like IG Reels, Stories, and Lives will make your profile more current and increase brand visibility. 

If you've been struggling to see success on social media, it's always possible to turn things around! Growing on social media is no easy task, but with a little strategy and consistency, it can be a powerful marketing tool to grow your business. 

Ready to get social? At Spark, that's exactly what we do. From social media management to content production, we've got you covered. Reach out to schedule your consultation today!
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