January 11, 2024

5 Things to Stop Doing on Social Media in 2024 (+ What to Do Instead!)

The start of a new year is a great time for brands and social media managers to take stock of what's working - and what's not - in their social media marketing strategies. 

With new features being rolled out every other month, knowing which ones to pay attention to can be overwhelming. But it’s worth noting that as the capabilities of social media platforms evolve, so should your habits. 

To help ease the overwhelm, we've compiled a list of 5 things to stop doing on social media in 2024 - and what you should be doing instead!

1. Don't sleep on social media video content

There’s a reason video content finds its way into almost every blog post we publish - it’s because video has become the most powerful form of content on social media! Not only is it more engaging than text or photo posts, but it also allows you to connect with your audience in a more personal way.

Plus, video content is more likely to be shared and go viral, giving your brand the exposure it needs to grow. So feel free to get creative and incorporate more videos into your social media strategy. Your audience (and your engagement) will thank you.

Check out this post for some evergreen video content ideas. 

2. Not using hooks or CTAs within your captions

A well-crafted caption can be the difference between prompting your audience to take action (like clicking a link, visiting your website, making a purchase) or continuing to scroll. When it comes to writing effective social media captions, you need two things: a hook and a strong call or action (CTA). 

A hook can be a question, a statement, or a quote that will pique the interest of your audience and make them want to read more. A CTA can be something like 'check out our website', 'buy now' or even 'send us a DM'. Being strategic with your captions can go a long way in increasing engagement and driving conversions on your social media posts.

3. Not using social commerce tools 

Social media is no longer just a marketing tool to promote your products or services - brands can now make sales within the platform thanks to its social commerce features. Using social media as a sales tool allows you to reach a large audience and target specific demographics, such as age, location, and interests, which means that your message (and sales offer) will reach the people who are most likely to be interested in your products or services.

4. Posting irrelevant content 

It can be tempting to want to post on social media every day to feel like you’re keeping up. But quality will always win over quantity when it comes to building a successful video strategy. Don’t feel obligated to post something  just to say you did! Every piece of content should serve a purpose - whether that’s to grow brand visibility, educate your audience, or spark engagement. 

5. Ignoring your content analytics

If you’re not paying attention to your analytics tab, you could miss out on a goldmine of information!  Regularly monitoring your analytics can help you gain valuable insights into audience patterns and behaviours. Ask yourself the following questions: 

  • Which posts drive the most or least engagement (likes, comments, saves, and shares? 
  • Which posts get the most or least reach overall?
  • When is my audience most active on social media?

Reviewing analytics will help you understand your content's performance and where you need to adjust your social media strategy.

Remember, social media is a powerful tool that can be used to grow your business, but it's important to use it in the right way. By avoiding these practices, you'll be able to improve your strategy in 2024 and get more out of your time online! Have questions? Reach out to our social media agency for a consultation.

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